Food By Subscription was not always a newsletter.
Oh nom, nom, buckaroo – it was very different than that.
Hi, My Name Is John
3 years ago, a business partner and I created Food By Subscription as a means to generate food sales for a Paleo product we were working on.
Eventually, we agreed to abandon the project and I adopted Food By Subscription for myself and re-positioned it to help restaurant owners with something the industry desperately needed:
How the model worked:
Why is it that industries such as media (magazines / Netflix), software makers and online prescription providers get to enjoy a pre-determined payment on the first of each month, but not you?
This is what Food By Subscription was all about changing.
Despite the increased financial security offered by Food By Subscription’s mission, restaurant owners simply couldn’t wrap their minds around the concept.
Those who did understand it, couldn’t get themselves to pull the trigger.
Here is a full explanation of the model:
And yet, here we are…
During the time that I was working on the second iteration of Food By Subscription, I found myself working in the food industry again after a lengthy pause.
It was during this time, once again, that I was reminded (once again) about how restaurant owners, despite their passion for what they offer are usually rather lacking when it comes to their marketing.
So then, how can Food By Subscription survive another iteration and stay true to it’s name?
That’s when the newsletter came in.
You can’t get a newsletter without subscribing to it.
And restaurant owners still get help by way of increased exposure.
If you haven’t joined the mailing list yet, now’s the time – subscribe here.